17周年大视野精选

Rethinking insurance: how prevention is better than a claim

Technology is helping insurers to minimise risks or eliminate them altogether. But will early intervention push the industry out of a job?

After completing her first 5km run, Annette Ball was in floods of tears at the achievement.

It was the first milestone on a journey, starting in 2019, that has seen the 56-year-old music teacher from Coventry lose more than three stone in weight and establish a new regime of strenuous exercise nearly every day of the week.

Ball’s story is the kind of inspiring tale of self-improvement that flourishes on social media feeds, but what is more unusual is the company that she credits for getting her moving: her insurer.

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