Back in 2019, when Netflix still ruled the streaming roost, the company made a statement in a shareholder letter that surprised even keen-eyed media commentators. Having previously stated that its goal was to become the next HBO, Netflix was now saying: “we compete with (and lose to) Fortnite more than HBO.” It was situating itself in a competitive landscape alongside not just TV companies, but all media vying for audience screen-time. Back then gaming was its biggest threat. Today it might be its saviour.
2019年,Netflix还在流媒体行业占据统治地位,当时它在股东信中发表的一份声明,甚至都惊讶了目光敏锐的媒体评论员。Netflix此前曾表示,它的目标是成为下一个HBO,现在它说:“我们与《堡垒之夜》的竞争多于HBO,失败次数也是如此。”它将自己置于一个竞争激烈的环境中,不仅与电视公司竞争,而且与所有媒体争夺观众的屏幕时间。那时,游戏是网飞面临的最大威胁。今天,游戏可能是它的救世主。