FT商学院

Netflix aims to become a serious player in the gaming sphere
Netflix决心成为游戏领域的严肃玩家

In its search for valuable ‘engagement time’, the streaming service is investing in new titles and game studios
为了寻找有价值的“参与时间”,这家流媒体服务公司正在投资新游戏和游戏工作室。

Back in 2019, when Netflix still ruled the streaming roost, the company made a statement in a shareholder letter that surprised even keen-eyed media commentators. Having previously stated that its goal was to become the next HBO, Netflix was now saying: “we compete with (and lose to) Fortnite more than HBO.” It was situating itself in a competitive landscape alongside not just TV companies, but all media vying for audience screen-time. Back then gaming was its biggest threat. Today it might be its saviour.

2019年,Netflix还在流媒体行业占据统治地位,当时它在股东信中发表的一份声明,甚至都惊讶了目光敏锐的媒体评论员。Netflix此前曾表示,它的目标是成为下一个HBO,现在它说:“我们与《堡垒之夜》的竞争多于HBO,失败次数也是如此。”它将自己置于一个竞争激烈的环境中,不仅与电视公司竞争,而且与所有媒体争夺观众的屏幕时间。那时,游戏是网飞面临的最大威胁。今天,游戏可能是它的救世主。

您已阅读11%(706字),剩余89%(5731字)包含更多重要信息,订阅以继续探索完整内容,并享受更多专属服务。
版权声明:本文版权归manbetx20客户端下载 所有,未经允许任何单位或个人不得转载,复制或以任何其他方式使用本文全部或部分,侵权必究。
设置字号×
最小
较小
默认
较大
最大
分享×