A loaf of branded, white sliced bread costs about £1.20 at Tesco. The retailer’s own-label equivalent costs 70p, or 42 per cent less. It is not surprising that Tesco’s chief executive, Ken Murphy, recently flagged bread as one of the categories where customers are starting to trade down to cheaper alternatives.
在乐购(Tesco)，一条品牌白切片面包售价约为1.2英镑。该零售商自有品牌的同类产品的价格为70便士，或低42%。乐购首席执行官肯•墨菲(Ken Murphy)最近将面包列为消费者开始降价购买更便宜替代品的类别之一，这并不奇怪。
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