FT商学院

C&A’s Giny Boer: ‘What we want to do now is democratise sustainable fashion’
C&A首席执行官:“让可持续时尚大众化”

The retail boss is attempting to transform the department store group, while also creating a strong company culture
这位零售业老板正试图改造一家百货集团,同时创造一种强大的公司文化。

When Giny Boer joined C&A Europe two years ago, after 23 years selling furniture and homewares with Ikea, she found a retailer in urgent need of the sort of refresh that her Swedish former employer promises its home-making customers.

两年前金尼•布尔(Giny Boer)加入C&A欧洲公司(C&A Europe)时,曾在宜家(Ikea)销售家具和家居用品23年。当时她发现,这家零售商迫切需要像她的瑞典前雇主向家居客户承诺的那样,让自己焕然一新。

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