Elon Musk has said he does not want Twitter to become a “free-for-all hellscape”, in a sudden bid to appease advertisers after the billionaire previously suggested that he wanted the social media platform to rely less on money from marketers.
“Twitter obviously cannot become a free-for-all hellscape where anything can be said with no consequences!” he wrote in a letter posted on Thursday titled “Dear Twitter Advertisers”.
Musk, a self-declared “free speech absolutist”, has repeatedly said his acquisition of the company stemmed from a desire to restore free speech to Twitter, triggering concerns among advertisers that the social media platform might no longer remain a safe place for brands if it became home to toxicity and abuse.
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