Yang Yuanqing, who replaced William Amelio as chief executive last week, said yesterday: “I want us to cover the low-end segment as well. We will not lose this market.”
Mr Yang said management would set detailed execution plans with clear market share targets for key emerging markets every quarter. He said it would push harder in markets in south-east Asia, India, Poland and Turkey. “Only these markets can give us hyper-growth,” he said.
The remarks underline how Lenovo is adjusting its strategy from a focus on premium brands that it adopted following its acquisition of IBM's PC unit in 2005, and turning to its traditional aggressive business model to lift the company out of its current crisis.
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