At a recent lunch the Financial Times hosted for management consultants, one of them introduced us to the “spouse test”. Before you submit a proposal to a potential client, the consultant said, ask your spouse to read it. If he or she can't make sense of it, rewrite it.
在不久前由英国《金融时报》为管理顾问们主办的一次午宴上,其中一名顾问向我们介绍了“配偶测试”——在将提案提交给潜在客户之前,让你的配偶先读一遍。如果他或她搞不懂你在说些什么,就必须重写。
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