A few years ago, executives at Procter & Gamble, the consumer industries giant, became frustrated at how few nappies (diapers) they were selling in Brazil. So, they decided to investigate nappy consumption on the ground – and discovered an interesting cultural twist.
几年前，宝洁(Procter & Gamble)纸尿布在巴西的销售异常低迷，曾让这家消费品行业巨头的高管倍感受挫。于是，他们决定对那里的纸尿布消费进行一次实地调查，结果发现了一种有趣的文化差异。
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