专栏微软

Microsoft must narrow its outlook

Steve Ballmer became chief executive of Microsoft in January 2000, a few months before a federal judge ordered the company to be broken up on antitrust grounds, because it was too powerful and was extending its grip too widely. This ruling was later reversed and, 11 years later Microsoft remains in one piece, and its size and scope has turned into its weakness.

This week, Microsoft paid $8.5bn to acquire Skype in Mr Ballmer’s latest bid to seize back the initiative from nimbler rivals such as Apple and Google. It overpaid for a company that lost $7m last year but the deal was a decent tax arbitrage with its spare overseas cash. If throwing a couple of billion too much at a tempting asset were the problem, Mr Ballmer would be secure.

The real difficulty is that Microsoft faces unresolved questions over its strategy and its ability to fulfil its ambitions, and Mr Ballmer does not look like a man with the answers. Having “an ambitious, forward-looking, irrepressible nature”, as he described Microsoft on Tuesday, is one thing; having the ideas, discipline and focus to defeat a disparate array of competitors in many fields is quite another.

您已阅读21%(1151字),剩余79%(4408字)包含更多重要信息,订阅以继续探索完整内容,并享受更多专属服务。
版权声明:本文版权归manbetx20客户端下载 所有,未经允许任何单位或个人不得转载,复制或以任何其他方式使用本文全部或部分,侵权必究。

约翰•加普

约翰·加普(John Gapper)是英国《金融时报》副主编、首席产业评论员。他的专栏每周四会出现在英国《金融时报》的评论版。加普从1987年开始就在英国《金融时报》工作,报导劳资关系、银行和媒体。他曾经写过一本书,叫做《闪闪发亮的骗局》(All That Glitters),讲的是巴林银行1995年倒闭的内幕。

相关文章

相关话题

设置字号×
最小
较小
默认
较大
最大
分享×