The chief executive of the Public Relations Society of America has called the revelation that Facebooksecretly hired Burson-Marsteller in the US to drum up stories and comment pieces criticising Google’s approach to privacy “a PR nightmare”.
Apt. Not only was Burson-Marsteller’s client ill-served by the tactic, so was the entire PR industry – and at a moment when its corporate clients appear ripe for advice about how to avoid and recover from such nightmares.
Were it not itself owned by WPP, Burson-Marsteller might benefit from the brand restoration insurance that Aon, the insurance broker, is now selling.
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