专栏哈维尔

Spontaneity or slogans: the lessons of Vaclav Havel’s greengrocer

Václav Havel, the first and only president of post-communist Czechoslovakia, died last week. The central figure of his famous dissident essay, The Power of the Powerless, was a greengrocer with a placard in his window saying: “Workers of the World Unite!” Havel asked an apparently simple question: what is the purpose of this display?

The shopkeeper is not motivated by an intention to communicate his enthusiasm for unity of the workers of the world. Nor was his superior seized by such desire. And the leaders of the authoritarian system in which the sign is displayed know that their power would not long survive unity of the workers of the world. In fact, it is unlikely that anyone who sees the sign gives attention to its substantive content.

The real meaning is not conveyed by the printed words. The greengrocer’s intention is to signal conformity and avoid trouble. Havel translates the slogan as: “I am afraid and therefore unquestioningly obedient.” That is what the mourners of Kim Jong-il are saying today. But, Havel observes, there would be much more resistance to a sign that made such a statement explicit. Even in a totalitarian state, people seek some dignity.

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约翰•凯

约翰•凯(John Kay)从1995年开始为英国《金融时报》撰写manbetx20客户端下载 和商业的专栏。他曾经任教于伦敦商学院和牛津大学。目前他在伦敦manbetx20客户端下载 学院担任访问学者。他有着非常辉煌的从商经历,曾经创办和壮大了一家咨询公司,然后将其转售。约翰•凯著述甚丰,其中包括《企业成功的基础》(Foundations of Corporate Success, 1993)、《市场的真相》(The Truth about Markets, 2003)和近期的《金融投资指南》(The Long and the Short of It: finance and investment for normally intelligent people who are not in the industry)。

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