专栏Facebook

Facebook ought to ditch its initial public offering

At long last Facebook has filed for its initial public offering, the most eagerly-awaited event in Silicon Valley since Google went public in 2004. Having read the prospectus, with its details of how profitable and cash-rich the social networking enterprise is, may I suggest it calls the whole thing off?

There is still time to cancel its IPO and the filing provides plenty of reasons why it ought to, and why Mark Zuckerberg, its founder and chief executive, would probably be happier if it did. He could carry on running Facebook as a private company and would not have to justify himself to outsiders.

It begs a question if a company trying to raise capital from investors cannot think of anything to do with the money. Yet this is Facebook’s predicament – as it admitted in its filing on Wednesday, its cash flow and credit “will be sufficient to meet our operational needs for the foreseeable future.”

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约翰•加普

约翰·加普(John Gapper)是英国《金融时报》副主编、首席产业评论员。他的专栏每周四会出现在英国《金融时报》的评论版。加普从1987年开始就在英国《金融时报》工作,报导劳资关系、银行和媒体。他曾经写过一本书,叫做《闪闪发亮的骗局》(All That Glitters),讲的是巴林银行1995年倒闭的内幕。

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