The 2011 bordeaux primeurs campaign has been not so much a damp squib as a squib so sodden it is completely ineffectual. The quality of the wine is, in general, B+ compared with the A ratings scored by both 2009 and 2010, and the prices so far announced have not been low enough to attract a serious level of buying. Dampeners have included the fact that potential buyers bought 2009s and 2010s so heavily, and at prices so high they have hardly gained in value since. There was also general mismanagement of the campaign. With public holidays and Vinexpo Asia-Pacific in Hong Kong, there were relatively few suitable trading days in the principal primeurs month of May, which one Tuesday saw no fewer than 48 different 2011s released on a single day. Inevitably, some of them slipped through the commercial cracks into complete obscurity.
波尔多2011年份酒实在是名不符实、一无是处，所以推介其期酒并不算多大的败笔。与评级为A的2009年以及2010年份酒相比，这款酒充其量总体说来只能算B+，况且目前公布的价格也不够低，难有实质性的销量。让人沮丧的事实是：一方面买家争相购入2009与2010年份酒；另一方面，2011年份酒定价如此之高，增值根本无望。而且推介的总体筹划也不尽人意。在期酒交易的金五月，除了公共假期以及在香港举行的亚太葡萄酒博览会(Vinexpo Asia-Pacific in Hong Kong)外，合适的交易日相对来说屈指可数，结果五月的某个星期二，就一下子推出了48款2011年份的葡萄酒。有些酒在商业展销会上昙花一现后，不可避免地就彻底归于沉寂。