FT商学院

Creative and commercial
如何站上巨人的肩膀?


创意型初创企业学校创始人理查德指出,商业成功的最关键环节,是明白身边的世界如何运转。就此而言,有志创业的创意人才需要辅导。

Despite a degree in criminology and successful career as a civil servant, London-based Ugonna Hosten had always dreamt of pursuing a path in the fashion industry. But it was only after visiting family in Nigeria that she spied a gap in the market that no British brand had managed to fill: an eye-catching accessories range in African fabrics and prints. Inspired, Ms Hosten quit her job, went to Central Saint Martins College of Art and Design to pursue a pattern cutting degree and set up the label Ugo’s Boutique.

家住伦敦的乌戈娜•奥斯滕(Ugonna Hosten)尽管拥有犯罪学学位并在公务员的职业中取得成功,不过她一直梦想从事时尚行业。但只是在拜访了尼日利亚的家人后,她才发现了一个所有英国品牌都不曾填补的空白:非洲印花面料中的一种抢眼的配饰系列。奥斯滕受到启发,辞去了工作,前往伦敦中央圣马丁艺术与设计学院(Central Saint Martins College of Art and Design)攻读裁剪学位,并创立了品牌“乌戈精品店”(Ugo’s Boutique)。

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