If you want to take over the world, you usually have to ask the world’s permission – although a few entrepreneurs, such as Alexander the Great, have tried skipping this step. Google’s stated goal is to organise the world’s information, not the world itself, but information is power, so the issue of quid pro quo was bound to arise.
想征服世界，通常要征得世界的同意——尽管像亚历山大大帝(Alexander the Great)这样的野心家曾试图跳过这一步。谷歌(Google)宣称，其目标是“组织”全世界的信息（而非世界本身），但信息就是力量，因此拿什么作为交换就成了不可回避的问题。
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