Nowhere is the generation gap more apparent than in the parallel universes inhabited by social media users and board directors.
Stephen Davis of Harvard Law School, an expert on corporate governance, has written that “corporate governance and social media are trends newly met, and market participants are only at the very beginning of a learning curve”.
A friend of mine who used to be in charge of social media for a leading US insurance company likens participating in social media to a conversation at a cocktail party. But while board directors are not averse to attending such parties in the real world, they rarely show up to them in the virtual world. Meanwhile, employees are happily indulging.
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