Apple made a bid to consolidate the iPad’s position at the high end of the tablet market in the face of competition from lower-cost rivals and new entrants such as Nokia, by putting a greater emphasis on software and device upgrades.
面对着低价产品和诺基亚(Nokia)等新对手的竞争，苹果(Apple)更加注重软件和设备的升级，以期巩固iPad在高端平板电脑市场的地位。
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