Military metaphors come naturally to the world of business, with “price wars”, “takeover battles” and “marketing campaigns”. Anyone who has browsed in an airport bookshop will be familiar with titles about instilling the warrior spirit in senior management. Many hold up military commanders as models. In addition to the obvious candidates – Alexander the Great, Julius Caesar, Napoleon – such characters as Attila the Hun are touted as exemplars for the modern manager.
军事比喻很自然地出现在商界，例如“价格战”、“收购战”和“营销战役”。任何一个逛过机场书店的人，都会对那些把军事精神植入高级管理层的书名相当熟悉。很多人将军事将领视为榜样。除了耳熟能详的人物——亚力山大大帝(Alexander the Great)、凯撒大帝(Julius Caesar)、拿破仑(Napoleon)——之外，像匈奴王阿提拉(Attila the Hun)之类的角色也被视为现代管理者的榜样。
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