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Branding matters in online MBA market

Global. Weekend. Distance. Blended. The wide variety of terms now used to describe online MBAs illustrates how the digital provision of such courses has proliferated over the past few years. And this in turn points to a shift in attitudes towards online learning.

For some, online learning has brought only benefits: more choice of courses, more flexibility in how you learn, and a welcome disruption of the traditional MBA market.

In addition to business schools offering their own online courses, providers of massive open online courses — or Moocs — offer full MBAs, introductory business courses and elements of complete courses, enabling professionals to top up their knowledge and skills.

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