苹果公司

Lex_Apple car: a slice of the pie
Lex专栏:苹果汽车谁来造?


如果5或10年后iCar真正问世,应该是一款时尚、高科技的产品。与iPhone一样,苹果不会自己制造。iCar的大多数利润将归苹果,但合作伙伴总能从中分得一杯羹。

Apple’s car is either the worst-kept secret since its watch or a cracker of an inside joke. “Project Titan” has generated massive hype for a product that is five to 10 years off. The iCar may be electric and drive itself or not. Few know. But if it does arrive, it will be stylish, tech savvy, integrate with the iPhone and be in demand. Who will build them? Not Apple: it does not build its phones or computers, and building cars is much more complicated — just ask Tesla.

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