For months, Apple watchers have been puzzling over how the company would sell consumers on the idea that scrapping the iPhone’s headphone jack was a benefit, not a nuisance. Many pundits predicted a backlash against removing a technology that, however old, remained in faithful daily service to hundreds of millions of people.
Few, however, predicted quite the kind of negative reaction that Apple provoked during Wednesday’s iPhone 7 launch event, with critics taking to Twitter en masse.
To prepare its pitch, Apple had plenty of experience to draw on with when making this type of shift.
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