David Droga’s choice to open the Cannes Lions advertising festival this week was telling. Mr Droga, whose Droga5 agency is feted for its work for clients such as MailChimp and the New York Times, showed off a four-minute advertisement that it made for a Christie’s auction last year of a Leonardo da Vinci painting, “Salvator Mundi”. “If it’s too long for you, I’m sorry,” he said defiantly.
戴维•德罗佳(David Droga)在本周戛纳国际创意节(Cannes Lions)开幕式上的选择令人印象深刻。德罗佳——他旗下的广告公司Droga5曾为MailChimp和《纽约时报》(New York Times)等客户制作广告，并因此受到赞誉——展示了一则Droga5为佳士得(Christie's)拍卖的达芬奇画作《救世主》(Salvator Mundi)制作的长达4分钟的广告。他勇敢地说：“如果你觉得太长的话，我很抱歉。”
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