It may seem like heresy to some, or lunacy to others, but more and more of the world’s products are likely to be sketchily designed, prematurely launched, and never finished.
That will not come as a surprise to the move-fast-and-break-things crowd in Silicon Valley who have long trumpeted the virtues of minimum viable products. The theory is that an MVP should be good enough to encourage users to try it, offer sufficient benefit to retain early adopters and create a rapid feedback loop for future improvements.
Different versions of this methodology are used in products as varied as Formula One cars, nanosatellites and media websites. All of them are permanent works in progress that are constantly tested and re-tested to improve performance.
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