美食与美酒

The king of beer: how a former teacher created a global brewing empire
美奇乐:始于精酿啤酒的商业传奇


以小众精酿啤酒起家的美奇乐已成为商业传奇。美奇乐出品一千多款精酿啤酒,并在manbetx app苹果 合伙开设了41家酒吧。

If you go to the opening party of the Mikkeller bar in Shoreditch tonight, the chances are you might notice one of its partners: Rick Astley, who still just about has the quiff, voice and northern charm he had in 1987, when “Never Gonna Give You Up” made him a pop sensation. But you might just miss the other, possibly more important, guy: Mikkel Borg Bjergso, a soft-spoken, slim and tattooed Dane. He is the world’s most prolific craft brewer, and has become a celebrity in his own right, a leading figure in a sector that has gone from a niche trend to something so mainstream that “IPA fatigue” is now a thing.

不久前伦敦肖尔迪奇区(Shoreditch)美奇乐酒吧(Mikkeller Bar)举行开业大典,现场有酒吧的一位合伙人:瑞克•艾斯利(Rick Astley)——他一头卷发,磁性嗓音以及英格兰北部地区男人的特有风采与他在1987年风靡乐坛时并无二致,当时他演唱的《永远不放弃你》使其成为流行歌坛的风云人物。但你们或许不大会注意到酒吧的另一位创始人(这位或许更为重要)——米克尔•博格•布耶尔索(Mikkel Borg Bjergso)。这位丹麦纹身男说话温和、身材瘦削。他是manbetx app苹果 出产精酿啤酒(craft brewer)品类最多的酿酒师,靠自己打拼挤身世界名流之列,并成为精酿啤酒行业的标杆人物:这个昔日的小众爱好已成为当今消费主流,喝精酿啤酒解除疲乏如今已成风尚。

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