观点咖啡

Wake up and smell the coffee snobbery
15英镑一杯的咖啡你喝吗?


施里姆斯利:高价咖啡是“咖啡势利”的最新巅峰,但很难反对。如果你愿意买,这是你的自由。我真正反对的是咖啡势利正蔓延到日常生活。

I was hugely excited to hear that a café in London is now serving a £15 cup of coffee; though not as excited as I would have been had I been one of the many London journalists asked to sample it. Perhaps this is a new business model for cafés: create something so preposterously expensive that journalists have to come to test it out. That’s got to keep the cash rolling in.

听说伦敦的一个咖啡厅现在供应15英镑一杯的咖啡,我非常兴奋;不过如果我能像很多伦敦记者那样受邀品尝的话,我会更兴奋。或许这是一种新的咖啡厅业务模式:推出一些贵得离谱的产品,让记者们不得不前来试尝。这种方法肯定会让咖啡厅日进斗金。

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