乐尚街

The clean beauty boom
美妆行业新宠:Clean Beauty


有机、不含防腐剂的清洁美容品(Clean Beauty)异军突起,成为市场新宠。目标消费者是道德意识强的千禧一代。

“The sea inspires and drives me forwards every day,” says Dom Bridges, founder of the Margate-based natural skincare brand Haeckels. He is carrying a bucket brimming with slippery looking seaweed — the fruits of his coastal harvest — and the smell of it hangs in the air. “All our ingredients are sourced from this stretch of coastline. Our shop overlooks the sea. Our slogan ‘From the ocean, for the ocean’, is written on the windows of our store. This is where Haeckels began.”

“大海每天都赋予我灵感,激励我前行。”总部位于英格兰马盖特(Margate)的天然护肤品牌Haeckels创始人多姆•布里奇斯(Dom Bridges)说。说话时他正拎着满满一桶湿滑的海藻(这是他在海滩边辛勤劳动的成果),而海藻的腥味扑鼻而来。“我们护肤品的所有原料都取自这段海岸。我们的门店就俯瞰着大海,我们的口号是‘取自大海、服务大海’,它就写在我们门店的橱窗上。这里是我们Haeckels品牌最初的起点。”

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