Homer Simpson, Darth Vader and Captain America have a shared back-story: they were all brought to Disney by Kevin Mayer.
Now the square-jawed, all-American media executive is preparing for his own epic adventure, with a company that some see as on the wrong side of the tracks.
In June the 57-year-old will take charge of the Chinese app TikTok, whose presence on the smartphone screens of 1bn people around the world has brought it to the keen attention of policymakers from Washington to Delhi.
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