They say there’s no such thing as bad publicity. But if the scuffle between high-profile advertisers and social media platforms over hate speech is anything to go by, the days when that was true may be over. Coca-Cola, Unilever and Starbucks are threatening to pull advertising from platforms such as Facebook and Twitter unless they curb hateful content. This means trouble: Facebook’s share price fell 9 per cent on the news.
他们说只要出名就是好事。但是，从知名广告商和社交媒体平台之间围绕仇恨言论的冲突来看，这句话可能从此往后都不再成立了。可口可乐(Coca-Cola)、联合利华(Unilever)和星巴克(Starbucks)威胁要撤下刊登在Facebook和Twitter等平台上的广告，除非这些平台能够遏制仇恨言论。这意味着麻烦：消息传出后，Facebook的股价下跌9%。
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