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In uncertain times, Nayuki bets on enduring consumer taste for premium tea

The leading maker of milk tea aims to boost its store network by 40% in the second half of this year, taking advantage of favorable rents and locations in China’s depressed retail market.

This article only represents the author's own views.

It’s tea time!

That’s the latest tune coming from premium tea chain operator Nayuki Holdings Ltd. (2150.HK), which is seizing on a depressed retail market to ramp up an expansion that will boost its store count by 40% in the second half of the year, according to a second-quarter business update released by the company last Friday. This particular trend isn’t really specific to Nayuki, but instead reflects a broader movement among many big restaurant chains in China these days.

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