Sometimes, a “scandal” comes along that leaves you underwhelmed. In my case, I have struggled to muster much outrage over complaints that “dynamic pricing” algorithms push up the price of items such as pop concert tickets when demand is high. The notion that prices might rise when demand outstrips supply doesn’t strike me as particularly outlandish. It’s just that, these days, companies have much more data at their disposal to gauge demand and supply in real time, and in a world of ecommerce, a much easier way to change prices quickly in response.
有时，一些“丑闻”会让你感到无动于衷。就我个人而言，对于人们抱怨的“动态定价”算法在需求旺盛时推高流行音乐会门票等商品的价格，我一直很难感到愤怒。需求超过供应时价格可能会上涨，这在我看来并不离谱。只是如今，企业拥有更多数据供它们实时衡量供需，而在电商时代，据之快速调整价格也容易得多。
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