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Big Catering hopes investors warm to its Chinese-style pizzas
比格比萨趁势上市,“自助任食”能走多远?

The operator of China’s third largest pizza chain has filed to list in Hong Kong, offering a compelling story of rapid expansion using an ‘all-you-can-eat’ buffet format
manbetx3.0 第三大比萨连锁品牌营运商递表赴港上市,以自助任食模式讲述高速扩张故事。

In a slowing economy filled with value-conscious consumers, the “all you can eat” buffet format holds out special appeal by allowing even the hungriest diners to stuff themselves silly for a set price. That format has lifted the up-and-coming Big Pizza chain onto China’s fast-food map in short order, making it the nation’s largest homegrown brand in the pizza category, behind only global giants Pizza Hut and Domino’s.

作者:阳歌。本文仅代表作者观点

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