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The tyranny of targets
量化指标的暴政

Not only is quantification changing our behaviour, but we’re failing to notice this has happened
哈福德:“量化苦役”影响生活方方面面。在商业和公共政策领域或许不必扭转这股量化狂潮,但我们应该努力守住自己的灵魂,别让它渗透进来。

I recently described the contradictions inherent in my fitness-tracking watch. On the one hand, it had unlocked the joy of running for me, encouraging me to run further and faster and set goals I’d never dreamt of achieving. On the other, the watch could also push me into counter-productive behaviour, such as running through injury — and had a tendency to turn a pleasant run into a quantified grind.

前不久我写了一篇文章,关于我的运动手表如何让人爱恨交加。一方面它确实帮我解锁了跑步的乐趣,鼓励我跑得更远、更快,去挑战那些我以前想都不敢想的目标。但另一方面,这块表又会诱导我做出适得其反的行为,比如带伤硬跑——甚至往往把一次本来轻松愉快的跑步,变成一场“量化苦役”。

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