This year has brought a flurry of headlines about social media’s “Big Tobacco moment” as regulators and courts turn their attention to technology platforms. It’s easy to see why social media’s critics would hope for a tipping point akin to what happened with smoking. In the middle of the 20th century, nearly half of adults in the US smoked. By 2020, the rate was about 13 per cent. But the story of smoking’s decline had a sting in the tail: many of society’s poorest stayed hooked. Might the same be true for social media consumption?
今年，监管机构和法院把目光转向科技平台，引出了一大堆关于“社交媒体迎来大烟草时刻”的新闻。不难理解，为什么社交媒体批评者会期盼，社交媒体也能迎来一个类似当年吸烟问题那样的转折点。20世纪中叶，美国几乎有一半成年人吸烟；到2020年，这一比例已降到13%左右。但吸烟率下降的故事并不圆满，社会最贫穷的许多人依然沉溺于尼古丁。社交媒体会不会也重演这一幕？
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