Microsoft is working with media start-up Semafor to use its artificial intelligence chatbot to help develop news stories — part of a journalistic outreach that comes as the tech giant faces a multibillion-dollar lawsuit from the New York Times.
As part of the agreement, Microsoft is paying an undisclosed sum of money to Semafor to sponsor a breaking news feed called “Signals”. The companies would not share financial details, but the amount of money is “substantial” to Semafor’s business, said a person familiar with the matter.
Signals will offer a feed of breaking news and analysis on big stories, with about a dozen posts a day. The goal is to offer different points of view from across the globe — a key focus for Semafor since its launch in 2022.