Food companies are stuffing supermarket shelves and restaurant menu boards with high-protein products, as weight-loss drugs and healthy living trends take the nutrient beyond the gym and into the mainstream.
Protein-enriched bagels, Snickers bars, Pop-Tarts and even bottled water are sold in groceries or online. Dairy cases hold shakes and yoghurts fortified with extra protein.
Coffee shops such as Starbucks and Dunkin’ are offering protein boosts in their drinks. Chipotle Mexican Grill — which already sells burritos laden with protein — last month launched a “high-protein menu” including cups of meat that deliver 15 to 81 grammes of it.
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