Steven Round hoped that by supporting his sons through school and university, “the job was done”. However, seeing one struggle to find a job and another desperate to progress in his role, he decided to hire a coach to help them navigate the professional world.
“I didn’t realise stuff like this existed,” he says.
Executive coaches have become an established part of corporate life in recent years. They offer counsel to senior leaders, helping them decide on priorities and navigate the rungs of organisations. But a burgeoning niche is now appearing at the other end of the career ladder: graduate coaches who advise young people on how to choose the right job and help them spruce up their CVs, hone their job applications and network in a recruitment market that has become swamped by AI.