Those visiting Chamonix last month might have been surprised to hear a reverberating pulse echoing from Planpraz – a picturesque plateau just beneath a mountain summit that can be accessed via cable car. Under normal circumstances, such sound waves at 2,000m of elevation might come with an avalanche warning. But this time, the buzz was electric, not tectonic – the echoes of a live stage line-up hosted by the Canadian outdoor brand Arc’teryx.
上个月去夏蒙尼(Chamonix)的游客，可能会惊讶地听到普兰普拉兹(Planpraz)传来的回声。普兰普拉兹是一个风景如画的高原，就在山顶下，可以通过缆车到达。在正常情况下，在海拔2000米的地方，这样的声波可能会伴随着雪崩警报。但这一次，喧闹是电音，而不是大地——呼应了加拿大户外品牌Arc 'teryx主办的现场舞台阵容。
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