FT商学院

The enduring power of playing cards
牌类游戏的持久生命力

Decks of cards are surprisingly ubiquitous in video games and central to Nintendo’s history
纸牌在游戏中出人意料地无处不在,也是任天堂历史的核心。

In 1889, Nintendo was established by Fusajiro Yamauchi to produce hanafuda: Japanese playing cards, which often feature elegant designs of flowers and foliage. The company became the biggest hanafuda manufacturer in Kyoto, notably selling many decks to the yakuza. In subsequent decades, Nintendo branched into taxi services, ramen noodles and toys before finally arriving at video games in the 1970s. It still makes hanafuda cards today, now bearing the likenesses of Mario and Pokémon, beloved stars from its gaming empire.

1889年,山内房治郎(Fusajiro Yamauchi)创立了任天堂(Nintendo),生产花牌:一种日本纸牌,通常以花朵和树叶的优雅设计为特色。该公司成为京都最大的花浮制造商,特别是向日本黑帮出售了许多花浮。在随后的几十年里,任天堂将业务扩展到出租车服务、拉面和玩具领域,最终在20世纪70年代进军电子游戏领域。它至今仍在制作hanafuda卡片,上面印有马里奥(Mario)和宝可梦(Pokémon)的肖像,这些都是其游戏帝国中深受喜爱的明星。

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