Almost everyone I know in business is sick of this downturn. The task is to restore confidence, despite various challenges. We need a sense of optimism to revive growth, and to reverse the recent decline in living standards. This can be done with sufficient willpower.
I have, therefore, assembled a brief list of suggestions that might boost morale among those entrepreneurs who are finding it tough.
● Study history: it helps to put present difficulties into context. Life for almost everyone on earth is better than it ever has been. Societies have always suffered from periodic upheavals, yet in the long run the trend is one of relentless material improvement, mainly thanks to technological advances. Depressions always end, and our collective ingenuity has solved all the challenges of the ages. Our current, temporary adversities will be no different.