专栏企业家

The secret is all in the tale you tell

What is the special secret that makes a great entrepreneur? I’ve spent decades working with them seeking the answer.

Perhaps it is not always the obvious traits such as ambition, willpower or diligence. Rather, the one talent that all such individuals possess is the power to motivate – to lead others in a grand task.

So how do they enthuse and encourage followers? A key ingredient is the ability to tell stories. The more compelling the storyteller, the more devoted the adherents.

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卢克•约翰逊

卢克•约翰逊(Luke Johnson)是一位成果颇丰的企业家和创业家,他为英国《金融时报》撰写企业家专栏。他目前担任英国皇家艺术协会的主席,并管理着一家私人股本投资公司——Risk Capital Partners。约翰逊曾在牛津大学学医,但是毕业后却进入投行业。他在1992年收购PizzaExpress,担任其董事长,并将其上市。到1999年出售的时候,PizzaExpress的股价已经从40英镑涨至800英镑。

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