No wine retailer excites such strong and contradictory comment as Naked Wines. The customers of this six-year-old, mould-breaking online retailer seem to love it – at least, to judge from the thousands of web reviews of their wines. They like Naked’s methodology of funding winemakers in advance, and these producers obviously also love Naked. But producers who have never had dealings with Naked, or who have been approached but have declined to do business with them, are deeply suspicious. And the conventional wine trade fears and loathes Naked in equal measure.
没有一家酒商能够像裸妆佳酿(Naked Wines)这样在业界引起如此强烈和负面的评价。客户们似乎对这家成立只有六年却在经营方式上打破常规的酒商钟爱有加，至少从其网站上产品成千上万的浏览量来看确实如此。这些客户很喜欢裸妆佳酿预先资助酿酒师这一方式，当然酿酒人对此也很欣赏。不过那些没有与裸妆佳酿合作过、或曾有过接触但最终并未形成合作的生产者都持怀疑的态度，传统葡萄酒贸易商也对它惧憎参半。