For a nation struggling to make sense of deflation, duty and the shock of a graduate trainee being worked to death at one of Japan’s most prestigious companies, “Premium Friday” seems to provide a glimmer of hope.
Following revelations of ruinously excessive overtime demands at Japan’s largest advertising agency, Dentsu, the government wants bosses to order their overworked, sleep-deprived employees home at 3pm on the last Friday of every month.
Proponents of the idea, which include the powerful Keidanren business lobby, argue that workers could use the time for recuperative snoozing or enjoy more leisure activities and rev the economy out of deflation.
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