Raz Ghafoor is the first to admit he lacks serious sales experience — unless, that is, you count a stint working as a retail assistant.
Yet the 25-year-old has just added the role of salesperson to “everything else” he does at ThirdEye, the company he co-founded two years ago, which uses machine learning to help retailers track their products on the shop floor and reduce theft.
How is this new task going? “It’s really hard,” says the chief executive. “I underestimated it. ”
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