Let them eat scale. In industry after industry when traditional enterprises are faced with technological disruption they have landed on the same answer: we have to get bigger.
For years, the non-tech sectors have looked with envy at the dominance of internet platforms like Facebook, Google and Amazon. These modern success stories benefit from network effects that enable them to operate at unprecedented scale, serving billions of users and generating billions in profits.
Traditional enterprises want their share. How they get there, however, has been much less clear.
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