Profit or loss? Measuring a company’s performance should be relatively simple. Generally accepted accounting principles, or GAAP, were the original standard guidelines for financial accounting. Yet more and more companies are resorting to non-GAAP metrics to present what can be a flattering picture of their performance.
是盈利还是亏损？衡量一家公司的业绩按说应该是比较简单的一件事。财务会计工作原本是有标准的指导方针的，也就是“通用会计准则”(GAAP)。然而，越来越多的公司采用“非GAAP”指标，好让自己的业绩显得更漂亮。
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