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Mercedes kick-starts Tesla offensive with luxury electric car

German carmaker to launch suite of new vehicles in next 18 months

A suite of luxury Mercedes electric vehicles will hit the streets in the next 18 months, the German carmaker’s chief executive said, as he unveiled a battery-powered version of the brand’s flagship S-Class saloon, designed to lure customers away from the likes of Tesla.

Ola Källenius, who leads Mercedes’ parent group Daimler, told the Financial Times that the EQS, which is set to go on sale in the late summer, will be followed by an all-electric E-Class saloon and two sport utility vehicles based on the same platform within two years.

At the end of that period, the line-up would be available in Europe, China and the US, he added, complementing a less-expensive range of five electric compact cars, and the Mercedes EQV people carrier.

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