FT商学院

Can artificial intelligence deliver real learning at business school?
人工智能可以在商学院提供真正的学习吗?

AI is already being used to create content and assess student needs — but rapid progress is also raising concerns
人工智能已经被用于创建内容和评估学生需求,但快速的进展也引起了人们的关注。

For many people, ChatGPT appeared to come out of nowhere — a startling wake-up call to the potential opportunities and threats of artificial intelligence (AI). But Zsolt Katona, professor of marketing at California’s Berkeley Haas School of Business, was using a forerunner, GPT-2, as early as 2019, both to teach executives on the technology leadership programme about emerging tech and to write scripts for the videos that accompanied his course.

对许多人来说,ChatGPT似乎是凭空冒出来的——这给人工智能(AI)的潜在机遇和威胁敲响了警钟。但加州伯克利哈斯商学院(Berkeley Haas School of Business)市场营销学教授佐尔特•卡托纳(Zsolt Katona)早在2019年就开始使用一种前身,GPT-2,向高管讲授有关新兴技术的技术领导力课程,以及为课程的视频编写脚本。

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