FT商学院

£100 Hawaiian pizza is a good old-fashioned PR stunt
为什么100英镑的夏威夷披萨是一个经典的公关噱头?

For most food brands, marketing is now more likely to focus on experiences than headlines
对于大多数食品品牌来说,营销现在更倾向于关注体验而非头条新闻。
Francis Woolf, Quin Jianoran and Felix Rehberg of Lupa Pizza in Norwich. The pizzeria achieved a rare thing: a promotion that required nothing more than playground-level controversy

When was the last time you looked at a marketing campaign and thought, “how quaint!”? It happened to me on Wednesday, as newsrooms around the world scrambled to respond to tidings of a Hawaiian pizza costing £100.

你上次看到一个营销活动并感叹“真有趣!”是什么时候?我是在星期三经历的,当时世界各地的新闻编辑室都在忙于回应一则关于一份售价100英镑的夏威夷披萨的消息。

您已阅读9%(471字),剩余91%(4711字)包含更多重要信息,订阅以继续探索完整内容,并享受更多专属服务。
版权声明:本文版权归manbetx20客户端下载 所有,未经允许任何单位或个人不得转载,复制或以任何其他方式使用本文全部或部分,侵权必究。
设置字号×
最小
较小
默认
较大
最大
分享×