When was the last time you looked at a marketing campaign and thought, “how quaint!”? It happened to me on Wednesday, as newsrooms around the world scrambled to respond to tidings of a Hawaiian pizza costing £100.
This was not a special pizza served in a diamond shark tank off the coast of Dubai. No gold-leafed pineapple to justify the spend. Put simply, a pizzeria in Norwich hated the idea of pineapple on pizza soooo much that they were making it prohibitively expensive to order one.
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