FT商学院

Gaming’s loot box — the slippery slope of paying for rewards
游戏是如何利用盲盒机制来操纵玩家的?

In-game payments such as those in ‘Apex Legends’ are at the centre of a debate that has prompted legislative action
尽管人们玩游戏的原因多种多样,但从某种程度上来说,他们都是受到奖励的激励,奖励分为两种。

“What are you going to spend it on?” I asked my 15-year-old cousin, who had just received a £50 Xbox gift card. He already had it all planned out — he’d convert the money into Apex Coins, the in-game currency of online shooter Apex Legends. This game is free to play but offers all manner of opportunities for players to fritter away cash, including buying “Apex Packs”, which contain three random items. You don’t know what you’ve paid for until you open the loot box.

“你打算把钱花在什么地方?”我问我15岁的表弟,他刚刚收到了一张价值50英镑的Xbox礼品卡。他已经计划好了一切——他将把这些钱兑换成在线射击游戏《Apex英雄》的游戏货币Apex币。这款游戏是免费的,但却提供给玩家各种浪费金钱的机会,包括购买包含3个随机道具的“Apex盲盒”。除非你打开盲盒,否则你不知道自己买了什么。

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